Bad Liar hitmaker Selena Gomez has been announced as the latest face of PUMA, and is set to launch her own collection with the athletics brand, and will also help design new products.

Gomez commented 'Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works'.